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As more and more businesses go digital, they realize the importance of acceptable Digital Marketing and SEO practices. A better SEO for your website translates typically into better business opportunities.
With rising competition, it is becoming increasingly difficult for SEO practitioners to complete all their work in the limited amount of time they get. With time, the customers are becoming ever more demanding, making life difficult for the SEO guys.
Automating some SEO tasks can prove to be beneficial. It is where Python comes to the rescue as using python scripts the SEO team can automate many of their functions, making their life simple.
What is the Python Programming Language?
Python is one of the most versatile and popular programming languages out there. It is an open-source, object-oriented programming language that supports a wide range of modules and libraries. This feature of Python makes it easy to understand, aiding in its popularity. Python is a scalable and fast language, and its efficiency can be ascertained from the fact that even Google is using Python to build its web crawlers.
The following are the significant areas where Python is used.
- Data computation
- Data extraction
- Data interpretation
- Machine learning
- Natural language processing
- SEO automation
- Deep learning
Why should you use Python for on-page SEO?
SEO is one of the most critical areas for any website/app. It would help if you took full advantage of any tools that help you in gaining leverage over your competitors in this vital area. Python is one such tool that can help you gain a competitive advantage. Let’s have a look at how Python can help you in improving your SEO.
SEO helps in the implementation
SEO consultation is big business. Every year millions of websites are being launched all over the world, and most of them die premature death due to a lack of acceptable SEO practices. It is where the role of an SEO consultant comes as they suggest specific changes in the website/app after analyzing it. But, most of SEO firms and consultants have one issue in common. They do not know whether their clients are taking action based on their recommendations or not.
Fortunately, there are solutions to this. SEO Automation Company like Rank sense makes the job of implementing the SEO recommendations easier by allowing the clients the option to implement three priority recommendations. The recommendations include things like adding title tags or using robots.txt.
Ranksense uses python scripts to accomplish the task of months into days. By implementing the SEO recommendations, the clients realize the benefit and come back again to the same SEO consultants for more, creating a win-win situation for all.
Do better visibility Benchmarking.
Visibility benchmarking is an important aspect affecting your website’s SEO ranking. It entails the current visibility of the website and identifies the gaps in the existing content. An essential element that visibility benchmarking highlights is the area where your opponent has visibility, and your website doesn’t.
Your SEO team will have to gather data from various sources like SEMrush, BrightEdge and so on. Then they will need to enter this data into an excel sheet, organize it by branded as well as non-branded keywords and then try to identify the visibility zones. The process becomes troublesome when you have a lot of non-branded keywords and opponents.
Python scripts can make the process automated by analyzing cross-site visitors. The python scripts can also aid you in identifying new customers and in scrutinizing the content gaps that are affecting your visibility negatively.
XML Sitemaps
An XML site map is a vital cog in the SEO process. It acts as a guiding light for Google in the finding of the pages to crawl on your website.
It becomes a tedious task when you have a dynamic website with thousands of pages like say Wikipedia or Amazon.com.
Python scripts can prove to be useful in this area as they will enable you to create personalized XML sitemaps for your webpages.
Response Code Analysis
Consider the scenario where you have a vital web page that is instrumental in driving most of the revenues that your website garners. For some reason, you find out that there has been a considerable drop in the number of visitors on this website, in-turn leading to a decline in revenues. Upon analysis, you find out that some critical links are broken, or you find a 302 redirect. By the time you fix these things, other things come up as your web page is a complex one, it has numerous hyperlinks and is currently ranking well on 10’s of keywords.
To solve this issue, we already have python scripts. These scripts will study your codes, making sure that you do not have any broken links or pages that inadvertently redirect the visitor to URLs other than those intended.
Image optimization
Image optimization is a neglected area of SEO. But our experience tells us that it is one of the most critical areas of SEO. If your images are not optimized according to the best SEO practices, then your website will lose out on invaluable web traffic. Specific Python-based APIs can make the task of image optimization easy and fast. They analyze the images on your website and search for opportunities of optimization like missing tags and captions.
Meta tag optimization
Python scripts can also help you in Meta tag optimization. The scripts extract title, descriptions, alt, H1, and robot tags with ease using specifically designed python APIs. Your website will gain significant leverage in SEO using Meta tag optimization.
Website speed monitoring and optimization
The speed with which your website loads is one of the critical components that determine the rank of your website on Google. If your website does not load fast enough, then you can kiss goodbye to your rankings and your customers as well.
If you have a small website with a limited number of webpages, then it is easy to monitor the speed of your website manually. But things become tricky if you have a website containing a vast number of webpages. It isn’t easy to manually test every web page when you have a lot of webpages to deal with. It is where Python comes to the rescue. You can test a lot of webpages for speed using python scripts. Talking about website speed, Python can also help in other areas of the web development process..
Keyword ranking computation & recommendation
There are Python scripts that allow you to automate the keyword ranking positioning of your website. Note that Google Trends also uses libraries like PyTrends and MatPlotLIb to zero down on the interest of the audience for particular search terms.
Competitive analyses
In the world of SEO, you need to keep a keen eye on the activities of your competitors. It isn’t easy to monitor the competitor activities round the clock manually. Using Python scripts, you can automate tasks like fetching the details of new launches and other competitor activities.
Analytics
Analytics is a critical component of any SEO exercise. You can use Python scripts to track and fetch data into various formats. Using the open-source libraries, one can directly transfer the data into document files, making it easy to use.
Content curation & recommendation
Apps like Netflix and Amazon thrive on recommendation engines. Most of the algorithms of these recommendation engines are developed in Python. It is because Python allows the developers much better support due to its massive range of APIs and libraries.
Python in action
Netflix
The world’s most popular streaming platform trusts Python for its content recommendation engine.
Spotify
The music streaming app also uses python scripts for its song recommendation engine which is powered by machine learning.
Twitter uses python scripts to curate its timeline content based on audience behaviour.
Salesforce
The popular Einstein AI developed by Salesforce also relied on Python for its AI.
Wrapping up
Automation helps SEO professionals in saving time. Using Python scripts, the SEO team can multiply their productivity and improve their working experience. The tasks that used to take hours can be accomplished within minutes using Python. Although you can still survive without automation, learning python will give you a head start in the race to the top.
Marcia Barron serves as a publisher at unleast. She thrives on technologies and keeps herself updated on almost every advancement and progress in the market. She loves to pen down her thoughts on various tech domains.
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Mobile banking is one of the world’s most popular and fastest-growing fintech innovations. It allows people to manage their finances from anywhere and at any time. It also helps them save time by avoiding long queues, managing their finances on the go, and having access to all their accounts from a single app.
Mobile banking has many advantages over traditional ways of banking, such as ATMs or branch visits. Gone are the days when people have to fall in line to complete their transactions or even take a leave from their daily responsibilities just to spend all day in the bank. Now, thanks to mobile banking, you can do your banking matters with just a few clicks and taps.
In the U.S., over 70% of customers from the four major banks use mobile banking apps, making mobile app development a growing industry. Bank of America’s mobile banking app has 29 million users worldwide, according to Statista.
More than convenience, mobile banking apps should ensure an overall pleasant customer experience. This includes ensuring that the app has a simple and user-friendly interface and well-thought features.
This article will explain how app development has been utilized in mobile banking. Mobile banking requires devices such as a tablet or smartphone to access bank and other financial accounts. All the things you would do in a physical bank, you can do with a few clicks or touches of a button.
With its notable features and undeniable convenience it brings, not to mention 24/7 access, it’s no wonder millions worldwide use mobile banking apps for any of their financial transactions today.
Among common reasons why people use mobile banking apps, according to a Statista report, are the following:
- View account balance and recent transaction
- Pay bills and transfer funds
- Contact customer service
- Open a new account
Everything you need to accomplish your banking needs should be available in a mobile banking app. Thus, an ideal app should offer core features such as bills payment, push notifications, account creation, and customer support.
It should not take too long to open a new account and upload the necessary documents as part of the sign-up process.
Some mobile apps have other valuable features, such as a QR code scanner, 2FA verification, cashback service, smartwatch apps, and spending trackers.
User-friendly design is important at this stage, especially since it helps an app stand out against competitors. Customers would be turned off if they cannot easily navigate the app and end up deleting it and choosing a different one instead.
Many people are too busy to fall in line for a bank transaction. That is why mobile banking is a very helpful tool for busy people who want to do online transactions no matter where they are.
While banking apps focus on automating everyday transactions, you can still contact actual humans for further assistance. For example, you can still talk to an actual agent or representative to unblock a card instead of a chatbot.
The Benefits of Mobile Banking
Most mobile banking apps are secure and have many features that add to the overall positive user experience. For banks, a mobile app can help lessen operational costs and staff expenses, and it is paperless, making it environment-friendly.
Other benefits of mobile banking are the following:
Lower expenses
Using mobile apps can help banks save money as they can cover a larger area and cope with high loads. Likewise, it offers better accuracy and reduces customer service expenses.
Mobile transactions are also less expensive than ATM transactions. The former can only cost a few cents per transaction, while the latter can cost almost a dollar or around $4 when you go to a branch.
High ROI
Software development, including mobile banking apps, could be expensive, especially in Australia, Canada, and the U.S. It depends on the features, UI/UX design, and platform. Naturally, banks would love to get back these expenses which can increase in:
- ATM withdrawals
- Revenue from transaction accounts
- Point-of-sale transactions
- Customer loyalty
- More positive engagement from customers
More positive customer experience
Speaking of positive experiences, some banks use desktop apps or chatbots to handle customer transactions. While these can help provide a better customer experience, mobile apps hit differently; for one, they are more convenient and secure.
You get the results you want in real-time without waiting hours. You can do your transactions no matter where you are. The mobile experience also makes a third of banking app users stay with their current bank.
Additional marketing channel
Nowadays, most banking apps use push notifications and a personal dashboard to notify customers of promos, announcements, and other important information. You don’t have to log in to their website or go to one of their branches to be updated.
Common Mobile Banking App Development Challenges
Most mobile banking apps usually have features that ensure user conveniences, such as 24/7 support, cashback, and transaction history, among a few. However, it always comes with challenges that could put off first-time users.
For one, the KYC (know your customer) verification process is a must before and while they use a mobile app. It could take time to complete the KYC process, but it ensures peace of mind and security for your hard-earned money.
The fintech industry is fast-growing, which also means ever-changing business logic and requirements. For mobile banking app developers, creating a codebase that they can easily update to make sweeping changes is essential.
Mobile banking app developers must also comply with legal regulations, such as the PCI SSC (PCI Security Standards Council), Bank Secrecy Act (BSA), Financial Modernization Act, and Fair Credit Reporting Act. The legal regulations depend on your location but should be followed nonetheless.
Takeaways
Mobile banking has changed how people do their financial transactions. It is a huge step towards the future of banking. It has made banking more convenient so people can focus more on more crucial things they need to accomplish.
Since it involves confidential information, mobile banking app developers should ensure customers’ data is secured and safe. More than convenience, a user-friendly interface and loads of useful features are the overall pleasant experience every customer deserves.
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You might have met many people In your life who you categorise as your ideal ones. My ideal person is the one who knows what in reality they want and need. I have always lacked in this category. Since I am a confused personality so I am always in fear to choose or want the wrong thing. It is like I am never satisfied with anything though practically I am not that demanding person. So the person who is always crystal clear about their want fascinates me. Thus when my husband asked me to find an app for the kid I suffered a lot. It was a long tiring journey as it was like no app fulfils our demands and has drawbacks. As a result, I failed to choose a final app and when my husband asked for my recommendations I was still blank. He asked me to make a list of features I wish for in a good spy app. That was a good idea so I made the list.
The main target was to keep a check on the Facebook activities of the kid. Some very disturbing content was liked by him that was public posts. So it got posted on all the family accounts. When we questioned his preferences and likings of the post he blocked us all. So yes Facebook spy was the priority at that time. I made the list for myself and I am here to share my wish list about the Facebook spy app or in general a monitoring software.
It Should Be Economical:
I have listened to many scam reports from the spy app users in my circle. People pay huge amounts and still get nothing in return. Thus one of my main priorities regarding the spy app was that it should be economical. TheOneSpyspy app offers three different types of a bundle for the user.
It Should Be Easy To Use:
A friendly user interface is a must as an app should be easy to use for any kind of user. Some people are way good with devices and then some people just found it mandatory to use such gadgets. An app should be easy access toboth kinds. A complicated user interface is a big no as the user should be in comfort while using monitoring sometimes.
It Should let Me Know About All Of Teen’s Facebook accounts:
I want to know about all the secret accounts of the teen. TheOneSpy notifies about all the Facebook accounts and related activities to the user. Kids have this habit of making a separate accounts on social media for every circle. A parent should know about each of them and the TheOneSpyFacebook spy app helps the parents in every way possible.
It Should Let Me Into The Friends Circle:
One can simply get into the online following and friend circle folder of the kid with the help of the Facebook spy app. Facebook offer features that let its user hide their friend related folder. With the help of a spy app, one can simply know all about the newly added,deleted,old all kinds of friends.
It Should Notify About Disappeared Stories Updates:
The story feature is a little worrisome as the data gets disappeared after 24 hours. What if the uploaded content is not healthy or toxic in any wayand you missed the time frames. No need to worry about that as the TheOneSpy spy app even saves the disappeared content for the users.
It Should Record Comments and Likes Infirmation:
The app lets the parents know about any malicious comments posted on the kid’s account.Even if the kid is involved in any such activity the Facebook spy app will save the record foryou.
Last But Not Least! Info About Messenger Is Must:
You can even get into the private chat box with the spy app.
All of the above-mentioned wishes and much more are fulfilled by the TheOneSpy spy app. The Facebook spy app offers excellent service thus users can be worry-free about the target online activities. The app saves everything with timestamped information in the secured online portal. Only users can access the portal thus the safety of the data is also not a big worry.